Coles reveals what Mums really want this Mother’s Day
Coles is gearing up for its biggest floral event of the year, with nearly 900,000 flowers and floral gifts to be sold in the lead-up to Mother’s Day. As we celebrate Mums across Australia, customers can find great value gifts, drinks and easy meal solutions to the turn the day into an occasion.
New Coles research shows spending time with family is the number one-way Coles customers plan to celebrate Mum this year (58%), followed by giving flowers (14%) and sharing a special meal (11%)[1].
To make celebrating simple, Coles has curated a range of affordable options for every occasion, from breakfast in bed to a long lunch or relaxed dinner at home, helping families spend less time in the kitchen and more time with Mum.
Coles Chief Commercial and Sustainability Officer, Anna Croft, said Coles is focused on making Mother’s Day easier for customers, with great value and everything they need to celebrate Mum.
“We know customers are looking for great value and convenience, which is why we’ve created a range that brings everything together, from flowers and chocolates to easy meals and drinks,” Anna said.
“It means customers can pick up everything they need in one shop and give Mum a celebration that feels special.”
With 45% of customers expecting partners or kids to take on the cooking, Coles is making Mother’s Day entertaining simple with the Made Easy Sweet & Savoury Roasting Box 1.9kg ($35 per pack, approx. $8.75 per serve). Serving four, the ready to heat meal includes slow cooked roast beef crusted in garlic, roast potatoes, gravy and mini choc brownies, and can be enjoyed as is or paired with Mum’s favourite sides. Available for a limited time only.
Flowers to spoil Mum
Flowers remain the most popular Mother’s Day gift, with Coles expecting to sell more than 900,000 flowers and floral gifts in the lead-up, making it the biggest flower event of the year.
Coles is keeping Mother’s Day flowers affordable for customers, with the Smith Street Flowers range holding the same great prices as last year. Options starting from just $15, including the Pocket Money Posey, a great choice for kids who have saved up to treat Mum. Customers can also choose from classic Rose Bouquets for $25, alongside the Mother’s Day exclusive Beautiful Bouquet for $30, which features a soft mix of roses, chrysanthemums and seasonal greenery.
Smith Street Flowers Head Florist Lynne Dallas said flowers remain one of the easiest and most meaningful ways to celebrate Mother’s Day, with a wide range of styles and price points available.
“We’ve developed a range that has something for every Mum, from classic roses and chrysanthemums to more modern, seasonal bouquets, so there’s a style to suit every taste and budget,”
“We’re seeing more people keep it simple this year, choosing great value bouquets and adding their own personal touch at home.”
“My tip is to choose flowers that reflect her personality and elevate them with a few simple touches, whether that’s a handwritten note or styling them in her favourite vase.”
With the only gift better than flowers being flowers and wine, Coles and Liquorland have teamed up to make gifting easy, offering customers who spend $30 or more in store on Smith Street flowers 15% off wine and Champagne at Liquorland stores when they scan their Flybuys card between 8th and 10th May[2].
Easy ways to treat Mum
From sweet treats to a celebratory toast, Coles is making it easy to spoil Mum, with chocolates remaining a Mother’s Day staple and boxed chocolate sales almost doubling in the week before.
Shoppers can treat their mothers with a range of popular options at half price, including Cadbury Roses 380g for $9 (was $20), Ferrero Collection 24 pack or Rocher 30 pack (now $16, was $32), Raffaello Heart Gift Boxes for $7.50 (was $15) and Darrell Lea Milk Chocolate Love Heart 100g for $5.50 (was $11), making it easy to pick up a sweet gesture to suit any budget.
For those looking to add a personal touch, Coles is also inspiring customers with easy at-home ideas like its Love Heart Mud Cake hack, which transforms two classic Coles Chocolate mud cakes, 600g (down to $6.40 each from $7.10) into a heart-shaped centrepiece decorated with pink icing and lollies, with the full recipe available on the Coles website or in the Coles magazine.
Before
Champagne remains a favourite this year, with Liquorland expecting to see a jump in sales by almost 50% in the lead-up to Mum’s special day, with nearly one third of purchases made the day before.
For those looking to add something extra to the celebration, Liquorland is offering two of its best-selling drops, including the Canard-Duchêne Brut NV Champagne 750ml for $56, reduced from $72, and the Winton Road Eden Valley Chardonnay 750ml, available for $30 each or two for $35. Both come in a gift box, making them perfect for enjoying together or offered as a gift.
MOTHER’S DAY SPECIALS AND PRODUCTS
Mother’s Day Smith Street Floral Range:
|
Product |
Price |
|
Bouquet Beautiful |
$30 |
|
Pocket Money Posey |
$15 |
|
Rose Posey |
$25 |
Half price chocolate – Available from 6 May until 12 May:
|
Product |
Original Price |
Sale Price |
|
Cadbury Roses Boxed Chocolate 380g |
$20 |
$9.00 ($11 saving) |
|
Ferrero Collection Rocher Raffaello Rondnoir Chocolate Gift Box 24 Pack 269g |
$32 |
$16 ($16 saving) |
|
Ferrero Collection Chocolate 30 Pack |
$32 |
$16 ($16 saving) |
|
Ferrero Raffaello Heart Chocolate Gift Box 10 Pieces 100g |
$15 |
$7.50 ($7.50 saving) |
|
Darrell Lea Milk Chocolate Love Heart 100g |
$11 |
$5.50 ($5.50 saving) |
Liquorland Highlights:
|
Product |
Price |
|
Canard-Duchêne Brut NV Champagne 750ml |
$56 |
|
Canard-Duchêne Brut Rosé NV 750ml |
$82 |
|
Winton Road Eden Valley Chardonnay 750ml |
$30 each or two for $35 |
|
Pure Origin Tasmanian Gin 700ml |
$58 |
|
Mayfair Pink Gin 1L |
$71 |
Liquorland supports the responsible consumption of alcohol and the work of DrinkWise (get the facts DrinkWise.org.au).
