Celebrate Mother's Day at Eastland with Free pop up pamper lounge
Eastland is on a mission to ensure every mother and mother at heart is celebrated this Mother’s Day. With a program dazzled in pink, Eastland will be hosting several luxurious pop-up experiences, all to showcase just how much these special mothers mean to us.
The weekend long celebrations kick off with ‘The Pamper Lounge’, a 1950s inspired cocktail bar hosted on Level Two of the East Mall outside H&M. On Friday, guests can sit back and sip on a complimentary drink, while either enjoying an express manicure or massage. Local musicians will provide a serene soundtrack of acoustic tunes, making the lounge the perfect place to relax and unwind after a day of shopping, or as a special trip to treat mum.
In partnership with Mecca, Eastland will also be offering an exclusive beauty workshop series for those wanting to give mum the glow up she deserves. For a $5 booking fee, customers can secure a spot at ‘The Beauty Parlour’ to learn how to apply natural makeup by day, and an elevated look for a night out. Guests will be invited to find their perfect scent at the bespoke fragrance bar and receive an exclusive Mecca gift bag for participating. Workshop sessions will run for approximately 25 minutes and bookings are essential via the Eastland website. All funds raised through the workshop will be donated to Eastland’s community partner, Alannah & Madeline Foundation. The glowing workshop space will be hosted on Level One, Central Mall outside MYER & Commonwealth Bank.
Greg Balmforth, QIC Eastland General Manager, said the aim is to make the day extra special for all the wonderful mothers and mother figures out there.
“At Eastland, we want to show all mothers and mothers at heart, that we see and appreciate them. We have meticulously planned range of activities to provide shoppers with a unique and unforgettable experience. It’s pleasing that we can celebrate mother’s whilst raising funds for our cherished community partner the Alannah & Madeline Foundation’.”
Guests will also have the chance to spend and receive instant prizes from Mecca through an exclusive Eastland promotion, where customers who spend $100 or more at participating retailers from 27 April to 14 May will go in the running to instantly win either a Mecca Replenishing Niacinamide Serum or Mecca-morphosis Revitalising Hydration Mask!
With all these activities and promotions, Eastland truly is the perfect place to celebrate Mother's Day this year. For more information, please visit the Eastland website or follow us on social media.
Promotional Dates & Times:
Friday 12th May – 11am until 2pm and 4pm until 8pm
Saturday 13th May & Sunday 14th May - 11am until 2pm
To book or further information please visit
About Eastland:
Eastland is a leading shopping destination located in Ringwood, Victoria. The centre boasts over 350 retailers, including leading Australian and international brands, as well as a diverse range of dining and entertainment options. With its modern design, spacious layout, and convenient location, Eastland is the perfect place to shop, dine, and relax with family and friends.
About The Alannah & Madeline Foundation:
The Alannah and Madeline Foundation is an Australian charity organisation founded in 1997 in memory of two young sisters, Alannah and Madeline Mikac. The sisters, aged six and three, were tragically killed with their mother and 32 others during the 1996 Port Arthur massacre in Tasmania, Australia.
The Foundation's mission is to create a safer world for children, free from violence and bullying. The organisation provides care, prevention, advocacy, and education services to help children and families affected by violence, and works to prevent violence and bullying by promoting positive values and behaviours, providing education and training, and advocating for policy changes.
Since its establishment, the Alannah & Madeline Foundation has helped thousands of children and families across Australia, and has become a respected and influential voice on issues related to child safety.
